What is App Analytics?
Which users are interacting with your app? What are the correlations between marketing campaigns and app behavior? When and why are apps uninstalled? These and other questions can be answered by cleanly integrated analytics systems. We design app tracking that exactly fits your individual business requirements.
Evaluate in-app behavior
Which app screens are accessed frequently? What places cause the app to crash or close? Where do users need more support? Such questions can be answered after installing an app analytics solution. This gives you insights into what users really want.
Gain insights with reporting
Visualizations for the next meeting Report KPIs to supervisor Showing successes over time We support you in visually preparing data and drawing the right conclusions from it.
Which campaign resulted in more closings? Which channel has the best CPA? What attribution optimizes my spend? Better marketing through valid data. By merging multiple data streams and marketing tools, you gain deeper knowledge about the customer journey. We support you strategically and operationally with our technical and analytical know-how.
App analytics tool selection
Firebase - App Analytics from Google
Google's powerful analytics software is best suited if you already use other Google products.
Matomo - Self-managed app analytics tool
With Matomo, you are master of the data. If business aspects require the use of self-hosted data, Matomo App Analytics is suitable.
Adjust - Analytics & marketing channel linking
In addition to App Analytics, Adjust's all-round solution offers further expansion stages in order to not only measure marketing success, but also to control and visualise it.
AppAnnie - App Analytics + app DMP
AppAnnie combines data from many app stores with user responses to your app developments. Combined with 3rd party data of the app markets you get an extended insight into the customer journey
Implementation of your app analytics tool
We support you with the implementation of the analytics tool for Android apps in an advisory capacity or directly on site.
Our tech consultants are experienced in helping you integrate app analytics tools for iOS.