URL Builder Google PlayStore Campaign URLs

Generate Google Play UTM parameters

The URL builder automatically creates target URLs with custom campaign parameters based on your specifications, which you can use directly as target URLs for your ads.

App ID

Package identifier of the app which is the target in the PlayStore


Campaign sources can be search engines, social networks or similar Usage example: utm_source=facebook


Campaign media include cost-per-click (CPC), emails or banners Example of use: utm_medium=banner


The campaign name is the exact name of a campaign Example of use: utm_campaign=consulting-coupon-code-10122013


Keywords of the ad Example of use: utm_term=web+analysis+consulting


Distinguish between different links with the same target Usage example: utm_content=linkimage and utm_content=linkunterdembild

URL builder

* Mandatory field
Generated target URL (copyable):