Generate Google Play UTM parameters
The URL builder automatically creates target URLs with custom campaign parameters based on your specifications, which you can use directly as target URLs for your ads.
Package identifier of the app which is the target in the PlayStore
Campaign sources can be search engines, social networks or similar Usage example: utm_source=facebook
Campaign media include cost-per-click (CPC), emails or banners Example of use: utm_medium=banner
The campaign name is the exact name of a campaign Example of use: utm_campaign=consulting-coupon-code-10122013
Keywords of the ad Example of use: utm_term=web+analysis+consulting
Distinguish between different links with the same target Usage example: utm_content=linkimage and utm_content=linkunterdembild